The first types of promotion I began to see were tipping pages attempting to sell their tips in exchange for money. The idea behind the marketing is simple, use emoji’s to gather their attention, a big attention grabbing photo with reference to the sport, and offer a code for exclusive promotions to their AFL and Racing tips. The majority of which show betting slips in their photos to entice the consumers, which to be fair they do a good job of. This type of marketing is affective and could easily draw in consumers like myself to click into their page and score more. For a paid advertising technique, I think this page did a very good job of being straight to the point and drawing the attention of customers. In terms of how engaging this type of post is for consumers, I believe people with interest in such services providers would be enticed in reading further into the page.
Sport's Marketing Promotion Techniques 